5 Best Tools Which Help To Know What People Search

You can know it from Google but it is not a right way, therefore bloggers also use tools to know what people search.
So in this article, you will know about "5 Best Tools Which Help To Know What People Search"

1. Buzzsumo

Buzzsumo is one of my favorite tools because of its Content Discovery solution. It enables you to search by topics Trending Now. And, you can filter by 1 hour, 3 hours, 6 hours, 12 hours, and 24 hours. Plus, you can filter by topics. So, if the usual government hoopla isn’t something you want to tie your keyword research tool, just filter it out.

Buzzsumo does offer a free version, but you can upgrade for $99 a month if you want to get alerts on specific topics and all the other goods Jones mentioned.

2. SEMRUSh

To help you find what people are searching for around a particular topic, just type in your keyword or phrase and watch the magic happen. SEMrush will pull phrase match keywords, related keywords, and organic search results.

Paid users have more features and the pro version starts at $99 per month. But, you can still use the tool for free when searching for ideas.


3. Answer The PubdataA

answer The Public is another favorite of mine and relatively new to the scene compared to other tools. It uses searches from Google and Bing and has a massive database that is able to predict what searchers are going to ask.

The interface is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful visualization of data.

4. Bloomberry

Bloomberry is just like Answer The Public; the main difference is that Bloomberry displays real questions and topics that people are already talking about on blogs and forums. And, it was created by the team at Buzzsumo, so bonus points.

Bloomberry is useful if you’re creating content for Featured Snippets. And, it’s free.

5. Facebook

Facebook is one of the easiest free tools for discovered relevant topics. Plus, a lot of people get their news from Facebook. The team at Facebook created Trending topics to provide a list of what is popular on Facebook right now.

If you’re on your laptop, Trending is located on the top right side of your News Feed. If you’re on your phone, just tap the search bar to see a drop-down list of trends.

Just pick a topic and watch the trending news stories roll on.

How To Write a Perfect Guest Post To Improve Your Business

The guest posting is one of the best ways to improve your website, there are a lot of website in the world of the Internet which allowed you to write guest posts but they don't easily accept your guest post if you write a non-valuable guest post.

Don't worry, in this article, you are going to know that "How To Write a Perfect Guest Post To Improve Your Business"

Plan your post

What would be your topic? What will be the title? How will you present it? How are the readers going to respond to it? Try to answer all these questions before anything else.

Design out a framework of your post and figure it out that how are you going to implement that framework. The framework that I use for my guest posts is something like:

• Headline
• Introduction
• Content
• Conclusion
• What to do next? Note.
• Create attractive headlines

As you would have observed as a reader, the first thing you notice is the headline. Try to think of a catchy title that describes your content well. Never choose the first headline that comes to your mind, think out 3-5 unique titles and pick out the best one.

A headline has the power to both attract and repel visitors. Make your titles brief, punchy and those which you think will grab attention.

How to get ideas for headlines:

Questions: If your content is answering a question, then why not use that question as your headline?

Quotes: If you can find a quote that perfectly describes your content, it would make a great title.

Statistics: Using numbers in your headlines is a great way to let your readers know what they will be getting or what they can achieve by reading your content.

Now that you know how to frame your headlines lets move on to the next tip.

Set a time limit

Time is money. Remember that, just don’t let yourself spend nothing but creating just the perfect blog post. You can never be perfect but yes that doesn’t mean that you have to compromise on quality.

Just try to keep your sentences short and descriptive. Convey more in less text.

Write what they want!

I have observed that many bloggers rather than providing the real content (that readers are looking for), post diluted information that is present almost everywhere.
Try to make your self-unique. Suppose, you are discussing a problem, just don’t share what the problem is ! your readers are here because they might already be facing the problem. You need to tell them the SOLUTION.

Solving your reader’s problems is the best way to get what you need.

Taking this very post as an example, the question that you might ask is “How to write guest posts that are welcomed by bloggers ?” or if that is a bit longer then “How to write great guest posts ?” and that is what my content is about.

How To Start Keyword Researching To Create SEO Friendly Content

Keyword researching is the most important to make your content SEO friendly, it is easy to do but you have to work with interest, SEO helps to rank your website in the search engines, and keyword research in a part of SEO, that means if you want to rank your website, then you need to learn about keyword research.

So in this article, you will know that "How To Start Keyword Researching To Create SEO Friendly Content"

The first step to optimizing your site’s content and architecture for the SEO keywords your prospects use is keyword research. This sounds easy because all you have to do is paste some words into a keyword tool, press a button, and keywords come out the other side.

The old adage that developers use applies to keyword research as well: “Garbage in, garbage out.” Methodical planning and preparation of the data that you enter into the keyword research tool will yield superior results in the output. The keyword data will be more complete and will contain more suggestions for keywords that you hadn’t even thought of.

Start by collecting SEO keyword seeds, single words that make up potential SEO keywords. For example, if you think people search for “fountain pen,” you’d break that SEO keyword into two seeds: “fountain” and “pen.” In the next step, we’ll combine these seeds together in different ways to feed into the keyword tool.

Your site’s navigation is a good place to start collecting seeds. Copy and paste the words in your navigation into an Excel spreadsheet. Then go through and separate the phrases so that each cell contains a single word. The nouns and verbs will typically be useful seeds. Adjectives and adverbs will usually be useful as modifying seeds, and everything else is probably extraneous.

For example, if your phrase is “black and blue ink,” “ink” is your main seed – there will be many ink-related SEO keywords. “Black” and “blue” are modifying seeds as we’re only interested in colors as relating to pens. If you use “blue” as a primary seed you’ll get irrelevant keywords back like “blue jeans.” The word “and” is extraneous and can be deleted from the seed list.

Determine Important Keywords

After combing through your own site’s navigation, check the navigation on your competitors’ sites. Check their title tags — they’re probably using the keywords they want to rank for there. Do a couple of Google searches to see which keywords the sites that rank well use. All of these phrases can be broken down into seeds and modifying seeds.

Sort all of your seeds and modifying seeds into two separate lists. You’ll merge the lists together in different ways to generate potential keyword phrases to feed into the keyword research tool.

Why not just feed the original phrases into the tool without bothering to break them down into seeds and recombine them? Because keyword tools are precise. The keyword tool is likely to give you only what you ask for and very close synonyms. If you only feed in the phrases you already use, you’ll get back more of the same phrases you already use. You’ll miss an opportunity to discover new and potentially more valuable phrases that real customers use to find your products.

There are a couple of ways to combine the seeds into new phrases. The keyword tools have a simple combination feature – we’ll cover that in next week’s primer on how to use keyword tools. Merge Words is another option. It’s a site whose only purpose is to accept up to three lists of seeds and output every possible combination of those seeds.

Or you can use Excel’s concatenate formula. I prefer concatenation (i.e., the process of linking words) because it gives me the most flexibility to combine words, however, I want: AB, BA, A and B, B and A, where to buy B, where to buy A, where to buy A and B, and so on.

How To Get A Lot Of Traffic From Social Media

Social media gives us an opportunity to share our content with the world. Whenever we create a post on our website, first of all, we share it with social media, because we all know that it is the right way to show our thoughts to people.

There is "How To Get A Lot Of Traffic From Social Media"

1. Facebook

Facebook is one of the best ways to get traffic for your website, it has billions of daily users which interest in deferent things.
So how can you get traffic from Facebook for your website?

• Log in to your Facebook account
• 
  
• Create a page
• 
  
• Use a profile on your page that is related to your website
• 
  
• Share your posts on your page
• 
  
• Join some groups which are related to your topic
• 
  
• Share your posts with these all groups

It is the best ways to get traffic from Facebook for free.


2. Twitter

Twitter is a social website, it helps celebrities to share their thoughts with people, you can also use it to get traffic for your website.
Share your all posts with Twitter, then you will see your growth traffic.


3. Google Plus

Google plus is a social website by Google, it is a sharing system,  you can share your posts with google plus to get traffic for your website.

These 3 social websites are the best to get a lot of traffic to your website.

How To Get Quality Backlinks For Your Website

There are a lot of ways to get backlinks for your website to rank it. Backlinks are very important for your website or Blog to rank in the search engines. So there are "How To Get Quality Backlinks For Your Website"

1. Kick your web content writing up a notch.

First, make sure you’ve done your SEO keyword research. Web content writing is different than other types of writing, so make sure your blogs are reader-friendly and utilize bullet points, numbered lists, bold subtitles, etc. to break up big blocks of grey paragraphs. Read and re-read your content for errors — you’re less likely to be taken seriously (and get backlinks) if your copy looks like it was written by a third grader

2. Write linkbait posts.

Write useful blogs packed with helpful information, and then submit them like crazy. With linkbait articles, it’s good to use the Field of Dreams approach: if you build your site up with really good content, they will come and link to you.

3. Share the love

One of the easiest ways to get backlinks is to link to other blogs yourself. Many times, people will return the favor. Host weekly link sharing parties on your blog — you may be surprised at the number of people that show up.

4. Interlink your blog posts

Make sure that every post links back to another that you’ve written. Over time, you’ll have a network of tons of backlinks built up — all on your own site

5. Become an expert or ask lots of questions

Question and answer sites, like Quora, are great for dropping links to your website or blog. Also, if you sign up for services like HARO you can get much more than backlinks — you can get millions of dollars’ worth of media coverage. Check out our HARO experiment and results blog post to see how we got 6 major media outlets to cover TCF in just 30 days. The result? 11 high-quality backlinks, because some of the coverage was syndicated.

6. Update your social bookmark profiles

Make sure your profiles on Facebook, Digg, Google, etc. have links back to your site.

Of Page SEO Method How To Link Building

This article could be big because learn about link building is not so easy, you can not learn it fast, there is a method that will teach you something about link building, so this article is short but is enough to mention you.

"Of Page SEO Method How To Link Building"

Link building: Most Effective Off Page SEO Method

Links are very important to Google. If there are no links pointing to your website then, In fact, it’s almost impossible for Google to determine the value of your web page no matter how useful, fresh or in-depth content you have.

It is the most popular and effective off-Page SEO method. If you want to bypass your competitors and rank higher then you need to build external links to your website. Don’t just wait for people to link to you, take initiative and ask for them.

Make sure you follow these three factors while acquiring backlinks:

Quality is everything: The quality of your links matters much more than the number of links you have. Reaching out to the right sources and offer value in exchange for a solid link.
Anchor text: The anchor text is the text used when other sites link to you
Number of links: Build high-quality backlinks at scale

What Is The Difference Between On-page SEO And Off-page SEO

SEO has to parts that are On-page SEO and Off-page SEO, and in this article, you will understand both of them. So there is "What Is The Difference Between On-page SEO And Off-page SEO"

On-page SEO

Whether it is the on-page SEO or off-page SEO, the goal is to optimize individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO takes care of optimizing content and HTML source code of a page, user-friendliness of your site.

Simply to say, it takes care of all the things that you can do ON your website such as page titles, internal linking, meta tags & descriptions, etc. On-page SEO consists of all the elements of SEO that you can control best.

Here are the three main things that you should take care of if you are serious about online business.


Off-page SEO

In the above step, we just learned the very basics of on-page SEO. Now, let’s dive into off-page SEO. Usually, most of the people think off-page SEO is all about links. No, it's not just linked, it’s even more.

What is the off-page SEO?

Even though there is no proper definition for this, what I can say is, it’s an act of optimizing your brand’s presence both in online and offline by using content, relationships, and link. Simply to say, it refers to the techniques that can be used to improve the position of a web site in the search engine results page (SERPs).

Benefits of off-page SEO:

Increases website rank: The website will rank higher in the SERPs which also means more traffic.

Increases PageRank: Google measures the importance of a website through Pagerank which is a number between 0 and 10.
Your website gets more exposure: When your website is ranked high, it automatically gets more exposure, gets more links, more visits and more social media mentions.

What is SEO And How It Works, Basic SEO

SEO (Search Engine Optimization) is not easy to understand, as you know how to create a website or blog but there is no value of your website if you don't know how to SEO your website, without SEO your website is not complete.

Well, if you are a beginner, and don't know about SEO, then read this complete article to learn "What is SEO And How It Works, Basic SEO"

What is SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is one of the best ways to rank your website in the search engines. It depends on your content's keywords, which keywords you use in your content.

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

5 Best Websites To Check Google Keyword Ranking

Keyword ranking check, it is a part of SEO, without checking keyword ranking, you can not rank your website's articles, you need to check and use some tools of google keyword ranking.
So there are "5 Best Websites To Check Google Keyword Ranking".

1. Keyword Spy

Just like SEMrush, Keyword Spy also has a huge collection of premium SEO tools where you can discover your competitors and their best performing keywords and you can also do profitable keyword research to increase your sales and traffic.

Keyword Spy helps you do real-time tracking of your keywords on all the major search engines including Google, Yahoo, and Bing. You can also compare how your keywords are performing along with your competitors and you can easily find out the top competitors for your targeted keywords.

They also give you access to do web-based keyword storing and monitoring so you can easily know when your keyword positions change.

This tool allows you to get daily updates of your keyword positions and you can get all the latest information and keyword positions directly to your email. It helps you track for over 30 countries and that’s a huge benefit for you if you are targeting audience of specific countries.

2. Rank Tank

Here’s a free keyword rank checker tool called Rank Tank.

The great thing about using this tool is that it allows you to paste a list of all the keywords along with your domain name to easily keep track of all your Google keyword rankings.

It’s completely free and you just have to create a free account with them to start using their rank tracking tool. This tool allows you to automate your keyword ranking reports, track and set alerts on Google position changes.

Not only that, but you will also get a full understanding of what keywords you do rank for on Google for FREE.


3. SERP’s keyword rank checker tool

SERP’s also has an amazing keyword rank check tool to easily check all your Google keyword rankings. Simply enter your keyword along with your domain name and choose the search engine (including the location) to know your keyword rankings.

This tool is the fastest way to check your keyword rankings and it’s completely free.

It shows you the top 250 search results. It also gives you information about search volume, CPC, etc to know how your keywords are performing on Google.


4. Moonsy

Moonsy is one of my favorite sites to check Google keyword rankings. This is not only a free tool but it gives you great information about tracking your keywords on search engines like Google really accurately.

Not only you can check your keyword rankings but you can find other important website metrics like domain age, Alexa rank, domain authority, page authority, etc. All these tools can be easily accessed from their website.

Just enter your keyword and domain name (you can check at once rank for up to 10 domains as own domains or competitor domains) and click on “Check Keyword Rank” to continue.


5. Allorank

Allorank is another incredible site to check Google keyword rankings along with their keyword positions on major search engines like Google.

This free keyword tracking tool allows you to know the exact position of a keyword based on a domain name.

How To Keyword Research For Your Website

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years.

There is "How To Keyword Research For Your Website"

What is keyword research?
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.

How to research keywords for your website

Define Your Goals: What Do You Want to Accomplish with Search Traffic?

The biggest mistake you can make is to define success as more traffic. But more traffic should never be your goal.

Increasing sales should always be the goal.

Traffic is simply a means of solving the sales problem. Traffic is never the end goal. Increasing earnings should always be the focus.

When developing a keyword strategy for an e-commerce website, the first step is to define the sales problem the business wishes to solve. These are your real goals.

How To Research Keywords?

Whenever you create a post before you need to do keyword research. So there is how to research keyword,  for example,  you want to create a post about a car, then you have to search your keywords on google, that is know how many posts are available of that car. You will see some articles about your same topic then you can visit these posts, check their keywords than you will need to create a better article than these posts. If you write the best article, you will see your post first position in the search result.

How To Optimize Your Blogspot Blog, Blogger SEO

Blogspot is a free platform by Google, it is for learning Blogging, some people use it as a business but in fact, it is slow and limited. By the way, this article is to tell you that "How To Optimize Your Blogspot Blog, Blogger SEO", and it is possible, you can optimize your Blogspot blog to get traffic from search engines. In this article, you will learn everything about it.

Manage keyword density

Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogspot SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.

Blogspot perfect labels and related posts

Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.

Format Blogspot images for SEO

We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plugins but in BlogSpot, this needs to be done manually.

Provide meta tags

Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.


Provide good title, description, and footer text

The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.

How To Optimize Your Youtube Videos, Youtube SEO

You can not get views automatically for your youtube videos, you must have to optimize your videos like your website content.

Youtube SEO is not so difficult, it is easy but you will have to focus on your work carefully.  In this article, you will know "How To Optimize Your Youtube Videos, Youtube SEO"

1.  Use Keywords In The Title Of Your Videos

The video title is how one will know what your video is all about. A title which perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.

Take advantage of  Google and YouTube auto-complete feature. This will give you an overview of what people are searching for on Google and Youtube and will help you optimize your content accordingly.

Here, you can notice that once I have typed a few keywords, YouTube begins to suggest results. This is because these are the most searched queries regarding your keywords.

Similarly, you can use Google’s auto-complete feature to populate more keyword ideas.

2. Write Description Of The Video

Write a description of your video content. The first couple of lines play a major role in your video’s ranking in the search engine. You can also use the search engine’s autocomplete keyword phrases as your description. If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.

In the image above, you can see that my search keyword matches the video description which is in the first two lines. Using longtail keywords as your video description will also boost the ranking of your videos immensely.

3. Naming Your Video File

You have created and edited your video and it is ready to be uploaded on YouTube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4.

Naming your video file as your focused keyword actually tells the search engine as to what is in your video, Search engines cannot look inside video content. It is the file name that tells search algorithm what your video is all about.

Having the video title as your video file name helps search engine index videos easily, thereby aiding in achieving a higher ranking. So put your targeted keyword into the video file name.

10 Best And Beautiful Wordpress Themes That Are SEO Friendly

You can choose an SEO friendly theme such as SEO friendly content. In the world of the Internet, you can find a lot of themes for your website, but there are "10 Best And Beautiful Wordpress Themes That Are SEO Friendly"

1. Writee

Writee is a free WordPress theme suitable for personal websites, travel, and adventure blogs. It features a large slider on top using featured images from blog posts. It comes with multiple templates and custom widgets among many other features.

2. Libretto

Libretto is a beautiful WordPress blog theme designed specifically to showcase long-form writing, stories, poetry, etc. It uses beautiful typography with Playfair Display and Libre Baskerville fonts, an elegant color scheme, and distraction-free single column layout.

3. Verbosa

Verbosa is an elegantly crafted WordPress blog theme. It is designed with readability and visual appearance of your content at the center. It uses a three column layout on the homepage with two columns showing your content in a beautiful grid.

4. Flat

The flat is a modern WordPress blog theme with a two column layout. It features a left sidebar with a navigation menu. It also comes with large featured images, custom logo, custom background, and header support.

It comes with flexible customization options that can be set up using the live theme customizer.

5. Lovecraft

Lovecraft is a clean and simple free WordPress blogging theme. It features a full-width custom header at the top and uses bold headlines for post titles. It comes with a left sidebar and one navigation menu at the top.

6. Baskerville

Baskerville is a modern and stylish WordPress blog theme. It features a large full-width header image followed by your posts presented as a grid on the homepage. It comes with gorgeous templates for single posts and pages.

7. Admiral

Admiral is a magazine style WordPress theme suitable for sports blogs, magazine, and news websites. It features a three column layout with two sidebars on both sides and content column in the middle.

It comes with a featured posts slideshow, a magazine homepage template, a widgetized header area, two different post layouts, and support for infinite scroll.

8. Coral Dark

If you are looking for a WordPress blog theme with a dark background, then try Coral Dark. It comes in one-column or two-column layout with built-in slideshow. It allows you to customize fonts, colors and comes with two widget-ready areas.

9. Revive

Revive is a beautiful free blog theme for WordPress. It features a magazine style layout with a large header image and your featured content displayed in a posts grid. It comes integrated with Font Awesome icons and supports multiple blog layouts.

10. Tracks


Tracks is a thoughtfully designed WordPress blog theme for personal, magazines, and photography websites. It includes a logo uploader, social media icons, search bar, widget ready areas, and crisp typography. The homepage features a grid layout of your posts with featured images.

5 Best SEO Plugins For Your Wordpress Website

SEO plugin helps to rank your website on search engines, it is very easy to manage them but first, you should know that which is the better plugin for a Wordpress Website, for that, there are "5 Best SEO Plugins For Your Wordpress Website" as you can decide which plugin can be better for your website.

1. Rel NoFollow Checkbox

When you link to an external site, you are giving away some of your site’s authority to that link. If you don’t want to do that, then you can add a no-follow attribute to that link.

In fact, you can even make all external links no-follow in WordPress. But this might not be a great idea. Sometime you may want to give a do-follow link to truly helpful sites.

Rel NoFollow Checkbox is a simple WordPress plugin which adds a checkbox in the insert link popup of WordPress post editor. This popup already has a checkbox which allows you to open links in new tab. Now, whenever you are adding an external link you can easily make it no-follow by simply checking a box.

2. WordPress SEO by Yoast

It is one of the most downloaded WordPress plugins of all times. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs.

It allows you to add SEO title, meta description, and meta keywords to each post and page of your site.

You can also write a custom title for your main site, archives, category, and tag pages. It also adds Open Graph metadata, Twitter Cards, Sitemaps and ping search engines whenever you update your site.

3. Broken Link Checker

Broken links can not only create a bad experience for your users, but they can also affect your site’s SEO. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.

Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.

4. OutreachPlus

OutreachPlus is the best email outreach software to crush your marketing goals. It comes with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, and more.

It is super easy to use and has a built-in email client which ensures that your emails don’t end up in spam. You can add multiple email accounts, follow up prospects, and get a 360-degree view of your campaigns. This is a great tool for reaching out to get backlinks, press mentions and connecting with influencers. This will help you grow authority and bring traffic for your website.

5. Open Site Explorer

Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.

This tool is free but has daily search limits for each person.

To unlock the full power, you would need a Moz Pro Subscription which also gets you access to their other tools as well.

3 Best Tips to Finally Onboard New SEO Clients

There are "3 Best Tips to Finally Onboard New SEO Clients"

1. Be Excited

When you take on new business it can be easy to overlook the fact that for new customers this is an exciting time.

The customer may be trialing SEO for the first time.
They may see SEO as bringing something new and exciting to the business.
Generally, new business contacts will be excited about the opportunity to follow.
From an established SEO delivery team, new business can have a risk of being seen as just another project, which is a dangerous company cultural item requiring fast identification and fixing.

A new customer offers a chance to learn (or increase know-how) within a new industry, get to know new people, and build on strategic skill sets and specialist SEO experience.

Regardless of existing workloads, the day of the week, time of day, personal circumstances, or any other sentiment triggers, everyone who has initial exposure to new business should feel and showcase their excitement for working on the campaign.

Lack of enthusiasm impacts the immediate onboarding of new business substantially and is a simple thing to get right.

2. Include the Customer

It can be tempting for efficiency purposes to only involve the customer with outputs of your efforts. But the best results always come from creating an inclusive and collaborative approach to delivery.

Whether it is long-term roadmaps, initial focus areas or action plans, be sure to take the time out to involve the customer – main contact(s) plus key stakeholders.

Customer face time gives you the chance to reinforce expertise, co-create, collaborate, and keep the momentum behind SEO campaigns.

The more you work together with the customer and position yourself as an extension of their team (this needs to be completed from the outset), the easier it is to:

Get access to make changes.
Remove barriers from implementing items.
Reinforce all of the things that led them to buy in the first place.
It’s also a lot more fun and creative working in integrated ways with customers as opposed to isolated working.

3. Create & Refine Onboarding Processes

When a new SEO customer lands, everyone in the team should have complete clarity on items such as:

• Pre-sales information provided.
• New contacts and company goals/objectives and pain points
• Who does what and when
• Key communication needs
• Important onboarding moments
• Core delivery milestones
• Reporting.

How To Create SEO Friendly Content For Your Website

SEO friendly content means content that can be good and fit for Google, that is unique and helpful for people, that can teach a lot of new things. So in this article, you will know that "How To Create SEO Friendly Content For Your Website"

1. Create Your Content

Once you have determined the type of content you want to create and developed a schedule for posting, it is time to build your content.

The process will include a bit of a more in-depth plan for keyword research, content length, and strategic keywords and phrasing placement.

Again, your goal is to combine the practice of developing engaging content with the technical aspect of keyword optimization.

Leveraging content intelligence is essential in this step. Digging into the metrics that are actually driving your conversions is the easiest way to ensure your content will be effective, without having to guess.

2. Audit Your Content & Determine Your Audience

Knowing who your audience is can help you select the best content type and use the most relevant keywords to organize your content for a better ranking.

One of the best ways to do this is to audit your content and identify what resonates with your audience.

Then, you can create personas that address demographic, location, and online behavior information.

You can then determine the type of questions these individuals would search, and select keywords and phrases to use in your content that would rank for these questions.

3. Establish Goals

What are you looking to gain?

Do you want to increase conversions?
Do you seek to establish a brand voice, or generally raise awareness of your company?
Your content creation and SEO efforts should help you reach these milestones. Take the time to develop actionable goals and create a strategy for how your content can help you reach them.

For example, if you want to push your webinars to become the main attraction point for your audience, you should optimize the verbiage and headline associated with it to attract and retain customers.

You can then track how successful your content efforts are using site analytics that is related to your webinar.

4. Develop an Editorial Calendar & Determine Content Creation Timelines

Creating content for SEO can be labor intensive.

Therefore, it is essential to have a strategy for when and how you will create the content. An editorial calendar enables you to develop a timeline for content creation and have a location to store and organize content.

You can plan out content ahead of time and even do preliminary research as far as relevant keywords and phrases to include in your writing. Here are a few tips to get started:

Instead of creating an editorial calendar from scratch, look into using a template and customizing it to suit your needs. Many will include an actual calendar and spreadsheets to store content ideas and relevant links.
Always give yourself enough time to create content and conduct appropriate research.
Categorize your content by topic or type, this will make it easy to search for what you need.
Include a category for potential keywords and tags. This will make research easier, as you have already determined the terms and phrases you want to use.

5. Decide on the Type of Content You Want to Create

It never hurts to have a variety of content available for your target audience.

The diversity of content allows you to appeal to various segments of your audience. Here are some of the types of SEO content you could utilize on your website:

Articles: Newsworthy pieces of writings that would likely be in a newspaper or magazine.
Blog posts: Typically articles between 1,000 and 1,500 words rank higher than others as they keep readers on pages for more extended periods. Using headings and creating prose that provides clear answers to questions also can help rankings.
Guides and Pillar Pages: These are likely going to be much longer than a blog post, and will seek to answer a more involved question. This content can be in one blog post or separated into multiple pages.
Infographics: This piece of content is great for capturing audiences that are more driven by visual material. The text in an infographic is not “crawlable” – because it is an image – so be sure to use Alt Text and pair it with a companion blog post or guide to maximize the SEO value of this content.
Listicles: Listicles are excellent for naturally including a variety of keywords and also for being easy to navigate.
Videos: Similar to infographics, videos cannot be “crawled,” but you can pair videos with an informative blog post or an SEO-friendly headline.
This list is not exhaustive, as there are numerous other types of content. You can also combine many of the content mediums above.

6. Evaluate Progress

Your website’s analytics will tell the story of your content’s performance. Page visits, bounce rates, and attribution will all convey the potential success of your content.

You can also look deeper by asking questions like:

Are people commenting?

Are individuals being directed to a conversion?

This information will not only help you know the outcome of your content, but it will also allow you to see where to improve and to understand if you need to update or replace other material.

4 Reasons Why Website Migrations Fail & How to Control Them

There are "4 Reasons Why Website Migrations Fail & How to Control Them"

1. Poor Planning

Successful website migrations are planned well and executed with military precision.

Planning starts as early as possible, ideally when the idea of migrating the website is first entertained.

You’re going to need all the time you can get to:

Scope the migration and put together an action plan and a website migration team.
Educate them on website migrations (more on that later).
Request a budget.
Prepare migration checklists, redirect plans, and so on.

Scoping the website migration and identifying the goals for the migration is really important too, because otherwise how are you going to evaluate how it went?

One of the most common problems happening in website migrations is SEO professionals getting involved in the process way too late. When that happens, pull the handbrake.

Your odds of making the website migration a success aren’t looking good; if you don’t take the time to properly plan the migration, you’re just setting yourself up for failure.

Make sure that you, and perhaps a few of your colleagues who are part of the core website migration team, have the final say in whether you decide to proceed with the migration, or instead postpone it because you need more time.

Choosing to move ahead with the migration should not be an executive decision.


2. A Decrease of Awareness of the Risks Involved in Website Migrations.

It’s essential that everyone involved in the website migration is acutely aware of the risks involved.

In SEO, there are no guarantees. If you rock the boat with a migration, there’s always a chance things will go wrong and you won’t regain your old rankings.

Search engines don’t owe you anything – not even an explanation.

Address this by holding a training session wherein you explain the website migration’s risks to everyone involved. Make it visual and bring the inherent risks to life by presenting website migration case studies.

Include visibility charts, and show them the good, the bad, and the ugly. And then some more ugly to make sure your message is received.

I say “involve everyone,” but who’s that? Consider people in the following roles (but potentially also others):

SEO team

Copywriters

Front-end and back-end developers

DevOps

Project managers

Legal

Managemen

3. A Decrease of Knowledge by the Parties Involve

So now that you’ve ensured everyone involved is aware of the risks, schedule SEO training sessions for everyone who’s going to be directly involved in the website migration.

Explain the basics of SEO and highlight particular aspects that are especially important when it comes to website migrations, such as:

301 redirects.
Properly setting up separate test environments.
The impact of changing content.
Website migrations that went sour should definitely be included in these training sessions, including charts showing the drop in visibility.

Schedule a separate, more high-level, training session for the decision makers involved.


They don’t need to hear about the nuts and bolts of website migrations, but they do need to know:

What risks are involved.
What they can expect.
What you need from them to be able to successfully pull off the website migration.


4. A Weak Migration Checklist

Even if you’ve planned and educated everyone on the risks involved in website migrations well, you can still fail at them horribly.

You may have a weak migration checklist.

Essential checks may be missing, or your checklist may be insufficiently thorough.

Your migration checklist needs to contain both pre-launch and post-launch checks.

Plan enough time to draft a complete and thorough migration checklist.

Things to pay special attention to are:

1Content:

 Is it all in place, and if it’s different from the old site, is it as expected? This goes beyond body content, as it also includes meta information such as titles and meta descriptions. It can even go as far as schema, Open Graph, and Twitter Cards markup.

2.Redirect plan:

Are URLs mapped correctly? And are the redirects implemented and working correctly?

3. Technical checks:

Among others, these are checks to ensure that your robots.txt, robots directives, canonical URLs, hreflang attributes, XML sitemaps, and page speed are all correctly set up.

3 Best Website Platforms You Should Choose One Of Them

Is it tough to choose a better website platform to your website? It is simple for everyone, but without a better guide, it can be tough. You must have a better guide any niche you want to choose, without a guide you can not be successful.

There are "3 Best Website Platforms You Should Choose One Of Them"

1. Squarespace

Squarespace has long been a favorite website builder for small businesses, offering visually stunning design templates and flexible pricing options.

Squarespace is one of the best website builders for small, local businesses that don’t have a ton of money to dump into a new website.

With that said, Squarespace does falter when it comes to SEO features and integrating other API.

Its lack of support for third-party apps and limitations on what you can do in the backend of a site means you will have to go the extra mile in terms of marketing to reach new customers.

Messing with meta data on Squarespace can be a bit tricky and many of their SEO features, such as setting up redirects are not too easy to figure out for first time users.

2. Wix

You won’t find much love for Wix in the SEO community, Wix builder is probably the best solution for creating a small website that is thin on content.

Affordable and super simple to design, Wix is a great short-term solution for websites who don’t require a huge organic presence over traditional search to succeed.

Of course, Wix’s SEO features are bare bones at best. Wix significantly limits your ability to optimize new content, set up canonical tags, or add new markup to your site to assist in the search.

Worst of all, there is no way to export data from Wix.

3. Weebly

Finally, Weebly is the most simple website builder on this list. Its drag and drop features make it easy for anyone who doesn’t understand source code to create a website.

Unfortunately, Weebly does make it difficult to implement advanced technical features, such as schema and other technical SEO necessities.

Worst of all, migrating from a Weebly site to a Wix or WordPress site is incredibly frustrating. Generally, I rank Weebly as one of the worst website builders, although it’s not a bad place to start for a small business.

What’s the Difference Between Website Builder And CMS

Unless you are a coding genius, most website development projects will be built either using a pretty basic website builder or a more sophisticated content management system.

A website builder should be pretty familiar to anyone in SEO. The most common examples, include Wix, Weebly, and GoDaddy Website Builder.

Website builders incorporate drag and drop UX and UI that makes it easy for anyone to build a site without hiring a developer.

For this reason, website builders are often a great choice for cash-strapped small businesses, although this does come at the cost of scale and sophistication.

While a website builder offers intuitive styling features, developers will be hard-pressed to make any changes to the backend or files that are hosted by the builder.

For this reason, developers often prefer the flexibility and blank slate that a CMS like WordPress provides.

Content management systems are software programs that enable developers to store and structure content on their site.

It’s often a misconception that WordPress is a website developer when it’s really a CMS that can incorporate website builders and other plugins into its API.

Using a CMS, developers are free to:

Add their own HTML.

Manipulate .htaccess files.

Organize content on their website however they choose.

Furthermore, CMS platforms offer themes and templates that can make building pages a lot easier.

3 Basic Questions Answers Of SEO Search Engine Optimization

3 Basic Questions Answers Of SEO Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz, we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can't the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.