There are a lot of ways to get backlinks for your website to rank it. Backlinks are very important for your website or Blog to rank in the search engines. So there are "How To Get Quality Backlinks For Your Website"
1. Kick your web content writing up a notch.
First, make sure you’ve done your SEO keyword research. Web content writing is different than other types of writing, so make sure your blogs are reader-friendly and utilize bullet points, numbered lists, bold subtitles, etc. to break up big blocks of grey paragraphs. Read and re-read your content for errors — you’re less likely to be taken seriously (and get backlinks) if your copy looks like it was written by a third grader
2. Write linkbait posts.
Write useful blogs packed with helpful information, and then submit them like crazy. With linkbait articles, it’s good to use the Field of Dreams approach: if you build your site up with really good content, they will come and link to you.
3. Share the love
One of the easiest ways to get backlinks is to link to other blogs yourself. Many times, people will return the favor. Host weekly link sharing parties on your blog — you may be surprised at the number of people that show up.
4. Interlink your blog posts
Make sure that every post links back to another that you’ve written. Over time, you’ll have a network of tons of backlinks built up — all on your own site
5. Become an expert or ask lots of questions
Question and answer sites, like Quora, are great for dropping links to your website or blog. Also, if you sign up for services like HARO you can get much more than backlinks — you can get millions of dollars’ worth of media coverage. Check out our HARO experiment and results blog post to see how we got 6 major media outlets to cover TCF in just 30 days. The result? 11 high-quality backlinks, because some of the coverage was syndicated.
6. Update your social bookmark profiles
Make sure your profiles on Facebook, Digg, Google, etc. have links back to your site.
Showing posts with label Basic SEO. Show all posts
Showing posts with label Basic SEO. Show all posts
Tuesday, April 9, 2019
Of Page SEO Method How To Link Building
This article could be big because learn about link building is not so easy, you can not learn it fast, there is a method that will teach you something about link building, so this article is short but is enough to mention you.
"Of Page SEO Method How To Link Building"
Link building: Most Effective Off Page SEO Method
Links are very important to Google. If there are no links pointing to your website then, In fact, it’s almost impossible for Google to determine the value of your web page no matter how useful, fresh or in-depth content you have.
It is the most popular and effective off-Page SEO method. If you want to bypass your competitors and rank higher then you need to build external links to your website. Don’t just wait for people to link to you, take initiative and ask for them.
Make sure you follow these three factors while acquiring backlinks:
Quality is everything: The quality of your links matters much more than the number of links you have. Reaching out to the right sources and offer value in exchange for a solid link.
Anchor text: The anchor text is the text used when other sites link to you
Number of links: Build high-quality backlinks at scale
"Of Page SEO Method How To Link Building"
Link building: Most Effective Off Page SEO Method
Links are very important to Google. If there are no links pointing to your website then, In fact, it’s almost impossible for Google to determine the value of your web page no matter how useful, fresh or in-depth content you have.
It is the most popular and effective off-Page SEO method. If you want to bypass your competitors and rank higher then you need to build external links to your website. Don’t just wait for people to link to you, take initiative and ask for them.
Make sure you follow these three factors while acquiring backlinks:
Quality is everything: The quality of your links matters much more than the number of links you have. Reaching out to the right sources and offer value in exchange for a solid link.
Anchor text: The anchor text is the text used when other sites link to you
Number of links: Build high-quality backlinks at scale
What Is The Difference Between On-page SEO And Off-page SEO
SEO has to parts that are On-page SEO and Off-page SEO, and in this article, you will understand both of them. So there is "What Is The Difference Between On-page SEO And Off-page SEO"
On-page SEO
Whether it is the on-page SEO or off-page SEO, the goal is to optimize individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO takes care of optimizing content and HTML source code of a page, user-friendliness of your site.
Simply to say, it takes care of all the things that you can do ON your website such as page titles, internal linking, meta tags & descriptions, etc. On-page SEO consists of all the elements of SEO that you can control best.
Here are the three main things that you should take care of if you are serious about online business.
Off-page SEO
In the above step, we just learned the very basics of on-page SEO. Now, let’s dive into off-page SEO. Usually, most of the people think off-page SEO is all about links. No, it's not just linked, it’s even more.
What is the off-page SEO?
Even though there is no proper definition for this, what I can say is, it’s an act of optimizing your brand’s presence both in online and offline by using content, relationships, and link. Simply to say, it refers to the techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Benefits of off-page SEO:
Increases website rank: The website will rank higher in the SERPs which also means more traffic.
Increases PageRank: Google measures the importance of a website through Pagerank which is a number between 0 and 10.
Your website gets more exposure: When your website is ranked high, it automatically gets more exposure, gets more links, more visits and more social media mentions.
On-page SEO
Whether it is the on-page SEO or off-page SEO, the goal is to optimize individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO takes care of optimizing content and HTML source code of a page, user-friendliness of your site.
Simply to say, it takes care of all the things that you can do ON your website such as page titles, internal linking, meta tags & descriptions, etc. On-page SEO consists of all the elements of SEO that you can control best.
Here are the three main things that you should take care of if you are serious about online business.
Off-page SEO
In the above step, we just learned the very basics of on-page SEO. Now, let’s dive into off-page SEO. Usually, most of the people think off-page SEO is all about links. No, it's not just linked, it’s even more.
What is the off-page SEO?
Even though there is no proper definition for this, what I can say is, it’s an act of optimizing your brand’s presence both in online and offline by using content, relationships, and link. Simply to say, it refers to the techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Benefits of off-page SEO:
Increases website rank: The website will rank higher in the SERPs which also means more traffic.
Increases PageRank: Google measures the importance of a website through Pagerank which is a number between 0 and 10.
Your website gets more exposure: When your website is ranked high, it automatically gets more exposure, gets more links, more visits and more social media mentions.
What is SEO And How It Works, Basic SEO
SEO (Search Engine Optimization) is not easy to understand, as you know how to create a website or blog but there is no value of your website if you don't know how to SEO your website, without SEO your website is not complete.
Well, if you are a beginner, and don't know about SEO, then read this complete article to learn "What is SEO And How It Works, Basic SEO"
What is SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is one of the best ways to rank your website in the search engines. It depends on your content's keywords, which keywords you use in your content.
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Well, if you are a beginner, and don't know about SEO, then read this complete article to learn "What is SEO And How It Works, Basic SEO"
What is SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is one of the best ways to rank your website in the search engines. It depends on your content's keywords, which keywords you use in your content.
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
5 Best Websites To Check Google Keyword Ranking
Keyword ranking check, it is a part of SEO, without checking keyword ranking, you can not rank your website's articles, you need to check and use some tools of google keyword ranking.
So there are "5 Best Websites To Check Google Keyword Ranking".
1. Keyword Spy
Just like SEMrush, Keyword Spy also has a huge collection of premium SEO tools where you can discover your competitors and their best performing keywords and you can also do profitable keyword research to increase your sales and traffic.
Keyword Spy helps you do real-time tracking of your keywords on all the major search engines including Google, Yahoo, and Bing. You can also compare how your keywords are performing along with your competitors and you can easily find out the top competitors for your targeted keywords.
They also give you access to do web-based keyword storing and monitoring so you can easily know when your keyword positions change.
This tool allows you to get daily updates of your keyword positions and you can get all the latest information and keyword positions directly to your email. It helps you track for over 30 countries and that’s a huge benefit for you if you are targeting audience of specific countries.
2. Rank Tank
Here’s a free keyword rank checker tool called Rank Tank.
The great thing about using this tool is that it allows you to paste a list of all the keywords along with your domain name to easily keep track of all your Google keyword rankings.
It’s completely free and you just have to create a free account with them to start using their rank tracking tool. This tool allows you to automate your keyword ranking reports, track and set alerts on Google position changes.
Not only that, but you will also get a full understanding of what keywords you do rank for on Google for FREE.
3. SERP’s keyword rank checker tool
SERP’s also has an amazing keyword rank check tool to easily check all your Google keyword rankings. Simply enter your keyword along with your domain name and choose the search engine (including the location) to know your keyword rankings.
This tool is the fastest way to check your keyword rankings and it’s completely free.
It shows you the top 250 search results. It also gives you information about search volume, CPC, etc to know how your keywords are performing on Google.
4. Moonsy
Moonsy is one of my favorite sites to check Google keyword rankings. This is not only a free tool but it gives you great information about tracking your keywords on search engines like Google really accurately.
Not only you can check your keyword rankings but you can find other important website metrics like domain age, Alexa rank, domain authority, page authority, etc. All these tools can be easily accessed from their website.
Just enter your keyword and domain name (you can check at once rank for up to 10 domains as own domains or competitor domains) and click on “Check Keyword Rank” to continue.
5. Allorank
Allorank is another incredible site to check Google keyword rankings along with their keyword positions on major search engines like Google.
This free keyword tracking tool allows you to know the exact position of a keyword based on a domain name.
So there are "5 Best Websites To Check Google Keyword Ranking".
1. Keyword Spy
Just like SEMrush, Keyword Spy also has a huge collection of premium SEO tools where you can discover your competitors and their best performing keywords and you can also do profitable keyword research to increase your sales and traffic.
Keyword Spy helps you do real-time tracking of your keywords on all the major search engines including Google, Yahoo, and Bing. You can also compare how your keywords are performing along with your competitors and you can easily find out the top competitors for your targeted keywords.
They also give you access to do web-based keyword storing and monitoring so you can easily know when your keyword positions change.
This tool allows you to get daily updates of your keyword positions and you can get all the latest information and keyword positions directly to your email. It helps you track for over 30 countries and that’s a huge benefit for you if you are targeting audience of specific countries.
2. Rank Tank
Here’s a free keyword rank checker tool called Rank Tank.
The great thing about using this tool is that it allows you to paste a list of all the keywords along with your domain name to easily keep track of all your Google keyword rankings.
It’s completely free and you just have to create a free account with them to start using their rank tracking tool. This tool allows you to automate your keyword ranking reports, track and set alerts on Google position changes.
Not only that, but you will also get a full understanding of what keywords you do rank for on Google for FREE.
3. SERP’s keyword rank checker tool
SERP’s also has an amazing keyword rank check tool to easily check all your Google keyword rankings. Simply enter your keyword along with your domain name and choose the search engine (including the location) to know your keyword rankings.
This tool is the fastest way to check your keyword rankings and it’s completely free.
It shows you the top 250 search results. It also gives you information about search volume, CPC, etc to know how your keywords are performing on Google.
4. Moonsy
Moonsy is one of my favorite sites to check Google keyword rankings. This is not only a free tool but it gives you great information about tracking your keywords on search engines like Google really accurately.
Not only you can check your keyword rankings but you can find other important website metrics like domain age, Alexa rank, domain authority, page authority, etc. All these tools can be easily accessed from their website.
Just enter your keyword and domain name (you can check at once rank for up to 10 domains as own domains or competitor domains) and click on “Check Keyword Rank” to continue.
5. Allorank
Allorank is another incredible site to check Google keyword rankings along with their keyword positions on major search engines like Google.
This free keyword tracking tool allows you to know the exact position of a keyword based on a domain name.
How To Keyword Research For Your Website
Search engines have been minimizing the importance of keyword relevance signals for ranking for many years.
There is "How To Keyword Research For Your Website"
What is keyword research?
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.
How to research keywords for your website
Define Your Goals: What Do You Want to Accomplish with Search Traffic?
The biggest mistake you can make is to define success as more traffic. But more traffic should never be your goal.
Increasing sales should always be the goal.
Traffic is simply a means of solving the sales problem. Traffic is never the end goal. Increasing earnings should always be the focus.
When developing a keyword strategy for an e-commerce website, the first step is to define the sales problem the business wishes to solve. These are your real goals.
How To Research Keywords?
Whenever you create a post before you need to do keyword research. So there is how to research keyword, for example, you want to create a post about a car, then you have to search your keywords on google, that is know how many posts are available of that car. You will see some articles about your same topic then you can visit these posts, check their keywords than you will need to create a better article than these posts. If you write the best article, you will see your post first position in the search result.
There is "How To Keyword Research For Your Website"
What is keyword research?
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.
How to research keywords for your website
Define Your Goals: What Do You Want to Accomplish with Search Traffic?
The biggest mistake you can make is to define success as more traffic. But more traffic should never be your goal.
Increasing sales should always be the goal.
Traffic is simply a means of solving the sales problem. Traffic is never the end goal. Increasing earnings should always be the focus.
When developing a keyword strategy for an e-commerce website, the first step is to define the sales problem the business wishes to solve. These are your real goals.
How To Research Keywords?
Whenever you create a post before you need to do keyword research. So there is how to research keyword, for example, you want to create a post about a car, then you have to search your keywords on google, that is know how many posts are available of that car. You will see some articles about your same topic then you can visit these posts, check their keywords than you will need to create a better article than these posts. If you write the best article, you will see your post first position in the search result.
How To Optimize Your Blogspot Blog, Blogger SEO
Blogspot is a free platform by Google, it is for learning Blogging, some people use it as a business but in fact, it is slow and limited. By the way, this article is to tell you that "How To Optimize Your Blogspot Blog, Blogger SEO", and it is possible, you can optimize your Blogspot blog to get traffic from search engines. In this article, you will learn everything about it.
Manage keyword density
Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogspot SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.
Blogspot perfect labels and related posts
Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.
Format Blogspot images for SEO
We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plugins but in BlogSpot, this needs to be done manually.
Provide meta tags
Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.
Provide good title, description, and footer text
The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.
Manage keyword density
Keyword density is an important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogspot SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish writing, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.
Blogspot perfect labels and related posts
Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this point by example. Consider a situation when you are posting about Google Chrome and putting them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels, it would affect the arrangement of articles in related posts.
Format Blogspot images for SEO
We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plugins but in BlogSpot, this needs to be done manually.
Provide meta tags
Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.
Provide good title, description, and footer text
The title, footer, and description plays an important role in search engine optimization of every blog. If you are targeting, some keywords make sure that you included those keywords in the above-mentioned locations.
Saturday, April 6, 2019
10 Best And Beautiful Wordpress Themes That Are SEO Friendly
You can choose an SEO friendly theme such as SEO friendly content. In the world of the Internet, you can find a lot of themes for your website, but there are "10 Best And Beautiful Wordpress Themes That Are SEO Friendly"
1. Writee
Writee is a free WordPress theme suitable for personal websites, travel, and adventure blogs. It features a large slider on top using featured images from blog posts. It comes with multiple templates and custom widgets among many other features.
2. Libretto
Libretto is a beautiful WordPress blog theme designed specifically to showcase long-form writing, stories, poetry, etc. It uses beautiful typography with Playfair Display and Libre Baskerville fonts, an elegant color scheme, and distraction-free single column layout.
3. Verbosa
Verbosa is an elegantly crafted WordPress blog theme. It is designed with readability and visual appearance of your content at the center. It uses a three column layout on the homepage with two columns showing your content in a beautiful grid.
4. Flat
The flat is a modern WordPress blog theme with a two column layout. It features a left sidebar with a navigation menu. It also comes with large featured images, custom logo, custom background, and header support.
It comes with flexible customization options that can be set up using the live theme customizer.
5. Lovecraft
Lovecraft is a clean and simple free WordPress blogging theme. It features a full-width custom header at the top and uses bold headlines for post titles. It comes with a left sidebar and one navigation menu at the top.
6. Baskerville
Baskerville is a modern and stylish WordPress blog theme. It features a large full-width header image followed by your posts presented as a grid on the homepage. It comes with gorgeous templates for single posts and pages.
7. Admiral
Admiral is a magazine style WordPress theme suitable for sports blogs, magazine, and news websites. It features a three column layout with two sidebars on both sides and content column in the middle.
It comes with a featured posts slideshow, a magazine homepage template, a widgetized header area, two different post layouts, and support for infinite scroll.
8. Coral Dark
If you are looking for a WordPress blog theme with a dark background, then try Coral Dark. It comes in one-column or two-column layout with built-in slideshow. It allows you to customize fonts, colors and comes with two widget-ready areas.
9. Revive
Revive is a beautiful free blog theme for WordPress. It features a magazine style layout with a large header image and your featured content displayed in a posts grid. It comes integrated with Font Awesome icons and supports multiple blog layouts.
10. Tracks
Tracks is a thoughtfully designed WordPress blog theme for personal, magazines, and photography websites. It includes a logo uploader, social media icons, search bar, widget ready areas, and crisp typography. The homepage features a grid layout of your posts with featured images.
1. Writee
Writee is a free WordPress theme suitable for personal websites, travel, and adventure blogs. It features a large slider on top using featured images from blog posts. It comes with multiple templates and custom widgets among many other features.
2. Libretto
Libretto is a beautiful WordPress blog theme designed specifically to showcase long-form writing, stories, poetry, etc. It uses beautiful typography with Playfair Display and Libre Baskerville fonts, an elegant color scheme, and distraction-free single column layout.
3. Verbosa
Verbosa is an elegantly crafted WordPress blog theme. It is designed with readability and visual appearance of your content at the center. It uses a three column layout on the homepage with two columns showing your content in a beautiful grid.
4. Flat
The flat is a modern WordPress blog theme with a two column layout. It features a left sidebar with a navigation menu. It also comes with large featured images, custom logo, custom background, and header support.
It comes with flexible customization options that can be set up using the live theme customizer.
5. Lovecraft
Lovecraft is a clean and simple free WordPress blogging theme. It features a full-width custom header at the top and uses bold headlines for post titles. It comes with a left sidebar and one navigation menu at the top.
6. Baskerville
Baskerville is a modern and stylish WordPress blog theme. It features a large full-width header image followed by your posts presented as a grid on the homepage. It comes with gorgeous templates for single posts and pages.
7. Admiral
Admiral is a magazine style WordPress theme suitable for sports blogs, magazine, and news websites. It features a three column layout with two sidebars on both sides and content column in the middle.
It comes with a featured posts slideshow, a magazine homepage template, a widgetized header area, two different post layouts, and support for infinite scroll.
8. Coral Dark
If you are looking for a WordPress blog theme with a dark background, then try Coral Dark. It comes in one-column or two-column layout with built-in slideshow. It allows you to customize fonts, colors and comes with two widget-ready areas.
9. Revive
Revive is a beautiful free blog theme for WordPress. It features a magazine style layout with a large header image and your featured content displayed in a posts grid. It comes integrated with Font Awesome icons and supports multiple blog layouts.
10. Tracks
Tracks is a thoughtfully designed WordPress blog theme for personal, magazines, and photography websites. It includes a logo uploader, social media icons, search bar, widget ready areas, and crisp typography. The homepage features a grid layout of your posts with featured images.
5 Best SEO Plugins For Your Wordpress Website
SEO plugin helps to rank your website on search engines, it is very easy to manage them but first, you should know that which is the better plugin for a Wordpress Website, for that, there are "5 Best SEO Plugins For Your Wordpress Website" as you can decide which plugin can be better for your website.
1. Rel NoFollow Checkbox
When you link to an external site, you are giving away some of your site’s authority to that link. If you don’t want to do that, then you can add a no-follow attribute to that link.
In fact, you can even make all external links no-follow in WordPress. But this might not be a great idea. Sometime you may want to give a do-follow link to truly helpful sites.
Rel NoFollow Checkbox is a simple WordPress plugin which adds a checkbox in the insert link popup of WordPress post editor. This popup already has a checkbox which allows you to open links in new tab. Now, whenever you are adding an external link you can easily make it no-follow by simply checking a box.
2. WordPress SEO by Yoast
It is one of the most downloaded WordPress plugins of all times. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs.
It allows you to add SEO title, meta description, and meta keywords to each post and page of your site.
You can also write a custom title for your main site, archives, category, and tag pages. It also adds Open Graph metadata, Twitter Cards, Sitemaps and ping search engines whenever you update your site.
3. Broken Link Checker
Broken links can not only create a bad experience for your users, but they can also affect your site’s SEO. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.
Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.
4. OutreachPlus
OutreachPlus is the best email outreach software to crush your marketing goals. It comes with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, and more.
It is super easy to use and has a built-in email client which ensures that your emails don’t end up in spam. You can add multiple email accounts, follow up prospects, and get a 360-degree view of your campaigns. This is a great tool for reaching out to get backlinks, press mentions and connecting with influencers. This will help you grow authority and bring traffic for your website.
5. Open Site Explorer
Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.
This tool is free but has daily search limits for each person.
To unlock the full power, you would need a Moz Pro Subscription which also gets you access to their other tools as well.
1. Rel NoFollow Checkbox
When you link to an external site, you are giving away some of your site’s authority to that link. If you don’t want to do that, then you can add a no-follow attribute to that link.
In fact, you can even make all external links no-follow in WordPress. But this might not be a great idea. Sometime you may want to give a do-follow link to truly helpful sites.
Rel NoFollow Checkbox is a simple WordPress plugin which adds a checkbox in the insert link popup of WordPress post editor. This popup already has a checkbox which allows you to open links in new tab. Now, whenever you are adding an external link you can easily make it no-follow by simply checking a box.
2. WordPress SEO by Yoast
It is one of the most downloaded WordPress plugins of all times. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs.
It allows you to add SEO title, meta description, and meta keywords to each post and page of your site.
You can also write a custom title for your main site, archives, category, and tag pages. It also adds Open Graph metadata, Twitter Cards, Sitemaps and ping search engines whenever you update your site.
3. Broken Link Checker
Broken links can not only create a bad experience for your users, but they can also affect your site’s SEO. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.
Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.
4. OutreachPlus
OutreachPlus is the best email outreach software to crush your marketing goals. It comes with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, and more.
It is super easy to use and has a built-in email client which ensures that your emails don’t end up in spam. You can add multiple email accounts, follow up prospects, and get a 360-degree view of your campaigns. This is a great tool for reaching out to get backlinks, press mentions and connecting with influencers. This will help you grow authority and bring traffic for your website.
5. Open Site Explorer
Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.
This tool is free but has daily search limits for each person.
To unlock the full power, you would need a Moz Pro Subscription which also gets you access to their other tools as well.
3 Best Tips to Finally Onboard New SEO Clients
There are "3 Best Tips to Finally Onboard New SEO Clients"
1. Be Excited
When you take on new business it can be easy to overlook the fact that for new customers this is an exciting time.
The customer may be trialing SEO for the first time.
They may see SEO as bringing something new and exciting to the business.
Generally, new business contacts will be excited about the opportunity to follow.
From an established SEO delivery team, new business can have a risk of being seen as just another project, which is a dangerous company cultural item requiring fast identification and fixing.
A new customer offers a chance to learn (or increase know-how) within a new industry, get to know new people, and build on strategic skill sets and specialist SEO experience.
Regardless of existing workloads, the day of the week, time of day, personal circumstances, or any other sentiment triggers, everyone who has initial exposure to new business should feel and showcase their excitement for working on the campaign.
Lack of enthusiasm impacts the immediate onboarding of new business substantially and is a simple thing to get right.
2. Include the Customer
It can be tempting for efficiency purposes to only involve the customer with outputs of your efforts. But the best results always come from creating an inclusive and collaborative approach to delivery.
Whether it is long-term roadmaps, initial focus areas or action plans, be sure to take the time out to involve the customer – main contact(s) plus key stakeholders.
Customer face time gives you the chance to reinforce expertise, co-create, collaborate, and keep the momentum behind SEO campaigns.
The more you work together with the customer and position yourself as an extension of their team (this needs to be completed from the outset), the easier it is to:
Get access to make changes.
Remove barriers from implementing items.
Reinforce all of the things that led them to buy in the first place.
It’s also a lot more fun and creative working in integrated ways with customers as opposed to isolated working.
3. Create & Refine Onboarding Processes
When a new SEO customer lands, everyone in the team should have complete clarity on items such as:
1. Be Excited
When you take on new business it can be easy to overlook the fact that for new customers this is an exciting time.
The customer may be trialing SEO for the first time.
They may see SEO as bringing something new and exciting to the business.
Generally, new business contacts will be excited about the opportunity to follow.
From an established SEO delivery team, new business can have a risk of being seen as just another project, which is a dangerous company cultural item requiring fast identification and fixing.
A new customer offers a chance to learn (or increase know-how) within a new industry, get to know new people, and build on strategic skill sets and specialist SEO experience.
Regardless of existing workloads, the day of the week, time of day, personal circumstances, or any other sentiment triggers, everyone who has initial exposure to new business should feel and showcase their excitement for working on the campaign.
Lack of enthusiasm impacts the immediate onboarding of new business substantially and is a simple thing to get right.
2. Include the Customer
It can be tempting for efficiency purposes to only involve the customer with outputs of your efforts. But the best results always come from creating an inclusive and collaborative approach to delivery.
Whether it is long-term roadmaps, initial focus areas or action plans, be sure to take the time out to involve the customer – main contact(s) plus key stakeholders.
Customer face time gives you the chance to reinforce expertise, co-create, collaborate, and keep the momentum behind SEO campaigns.
The more you work together with the customer and position yourself as an extension of their team (this needs to be completed from the outset), the easier it is to:
Get access to make changes.
Remove barriers from implementing items.
Reinforce all of the things that led them to buy in the first place.
It’s also a lot more fun and creative working in integrated ways with customers as opposed to isolated working.
3. Create & Refine Onboarding Processes
When a new SEO customer lands, everyone in the team should have complete clarity on items such as:
- Pre-sales information provided.
- New contacts and company goals/objectives and pain points
- Who does what and when
- Key communication needs
- Important onboarding moments
- Core delivery milestones
- Reporting.
How To Create SEO Friendly Content For Your Website
SEO friendly content means content that can be good and fit for Google, that is unique and helpful for people, that can teach a lot of new things. So in this article, you will know that "How To Create SEO Friendly Content For Your Website"
1. Create Your Content
Once you have determined the type of content you want to create and developed a schedule for posting, it is time to build your content.
The process will include a bit of a more in-depth plan for keyword research, content length, and strategic keywords and phrasing placement.
Again, your goal is to combine the practice of developing engaging content with the technical aspect of keyword optimization.
Leveraging content intelligence is essential in this step. Digging into the metrics that are actually driving your conversions is the easiest way to ensure your content will be effective, without having to guess.
2. Audit Your Content & Determine Your Audience
Knowing who your audience is can help you select the best content type and use the most relevant keywords to organize your content for a better ranking.
One of the best ways to do this is to audit your content and identify what resonates with your audience.
Then, you can create personas that address demographic, location, and online behavior information.
You can then determine the type of questions these individuals would search, and select keywords and phrases to use in your content that would rank for these questions.
3. Establish Goals
What are you looking to gain?
Do you want to increase conversions?
Do you seek to establish a brand voice, or generally raise awareness of your company?
Your content creation and SEO efforts should help you reach these milestones. Take the time to develop actionable goals and create a strategy for how your content can help you reach them.
For example, if you want to push your webinars to become the main attraction point for your audience, you should optimize the verbiage and headline associated with it to attract and retain customers.
You can then track how successful your content efforts are using site analytics that is related to your webinar.
4. Develop an Editorial Calendar & Determine Content Creation Timelines
Creating content for SEO can be labor intensive.
Therefore, it is essential to have a strategy for when and how you will create the content. An editorial calendar enables you to develop a timeline for content creation and have a location to store and organize content.
You can plan out content ahead of time and even do preliminary research as far as relevant keywords and phrases to include in your writing. Here are a few tips to get started:
Instead of creating an editorial calendar from scratch, look into using a template and customizing it to suit your needs. Many will include an actual calendar and spreadsheets to store content ideas and relevant links.
Always give yourself enough time to create content and conduct appropriate research.
Categorize your content by topic or type, this will make it easy to search for what you need.
Include a category for potential keywords and tags. This will make research easier, as you have already determined the terms and phrases you want to use.
5. Decide on the Type of Content You Want to Create
It never hurts to have a variety of content available for your target audience.
The diversity of content allows you to appeal to various segments of your audience. Here are some of the types of SEO content you could utilize on your website:
Articles: Newsworthy pieces of writings that would likely be in a newspaper or magazine.
Blog posts: Typically articles between 1,000 and 1,500 words rank higher than others as they keep readers on pages for more extended periods. Using headings and creating prose that provides clear answers to questions also can help rankings.
Guides and Pillar Pages: These are likely going to be much longer than a blog post, and will seek to answer a more involved question. This content can be in one blog post or separated into multiple pages.
Infographics: This piece of content is great for capturing audiences that are more driven by visual material. The text in an infographic is not “crawlable” – because it is an image – so be sure to use Alt Text and pair it with a companion blog post or guide to maximize the SEO value of this content.
Listicles: Listicles are excellent for naturally including a variety of keywords and also for being easy to navigate.
Videos: Similar to infographics, videos cannot be “crawled,” but you can pair videos with an informative blog post or an SEO-friendly headline.
This list is not exhaustive, as there are numerous other types of content. You can also combine many of the content mediums above.
6. Evaluate Progress
Your website’s analytics will tell the story of your content’s performance. Page visits, bounce rates, and attribution will all convey the potential success of your content.
You can also look deeper by asking questions like:
Are people commenting?
Are individuals being directed to a conversion?
This information will not only help you know the outcome of your content, but it will also allow you to see where to improve and to understand if you need to update or replace other material.
1. Create Your Content
Once you have determined the type of content you want to create and developed a schedule for posting, it is time to build your content.
The process will include a bit of a more in-depth plan for keyword research, content length, and strategic keywords and phrasing placement.
Again, your goal is to combine the practice of developing engaging content with the technical aspect of keyword optimization.
Leveraging content intelligence is essential in this step. Digging into the metrics that are actually driving your conversions is the easiest way to ensure your content will be effective, without having to guess.
2. Audit Your Content & Determine Your Audience
Knowing who your audience is can help you select the best content type and use the most relevant keywords to organize your content for a better ranking.
One of the best ways to do this is to audit your content and identify what resonates with your audience.
Then, you can create personas that address demographic, location, and online behavior information.
You can then determine the type of questions these individuals would search, and select keywords and phrases to use in your content that would rank for these questions.
3. Establish Goals
What are you looking to gain?
Do you want to increase conversions?
Do you seek to establish a brand voice, or generally raise awareness of your company?
Your content creation and SEO efforts should help you reach these milestones. Take the time to develop actionable goals and create a strategy for how your content can help you reach them.
For example, if you want to push your webinars to become the main attraction point for your audience, you should optimize the verbiage and headline associated with it to attract and retain customers.
You can then track how successful your content efforts are using site analytics that is related to your webinar.
4. Develop an Editorial Calendar & Determine Content Creation Timelines
Creating content for SEO can be labor intensive.
Therefore, it is essential to have a strategy for when and how you will create the content. An editorial calendar enables you to develop a timeline for content creation and have a location to store and organize content.
You can plan out content ahead of time and even do preliminary research as far as relevant keywords and phrases to include in your writing. Here are a few tips to get started:
Instead of creating an editorial calendar from scratch, look into using a template and customizing it to suit your needs. Many will include an actual calendar and spreadsheets to store content ideas and relevant links.
Always give yourself enough time to create content and conduct appropriate research.
Categorize your content by topic or type, this will make it easy to search for what you need.
Include a category for potential keywords and tags. This will make research easier, as you have already determined the terms and phrases you want to use.
5. Decide on the Type of Content You Want to Create
It never hurts to have a variety of content available for your target audience.
The diversity of content allows you to appeal to various segments of your audience. Here are some of the types of SEO content you could utilize on your website:
Articles: Newsworthy pieces of writings that would likely be in a newspaper or magazine.
Blog posts: Typically articles between 1,000 and 1,500 words rank higher than others as they keep readers on pages for more extended periods. Using headings and creating prose that provides clear answers to questions also can help rankings.
Guides and Pillar Pages: These are likely going to be much longer than a blog post, and will seek to answer a more involved question. This content can be in one blog post or separated into multiple pages.
Infographics: This piece of content is great for capturing audiences that are more driven by visual material. The text in an infographic is not “crawlable” – because it is an image – so be sure to use Alt Text and pair it with a companion blog post or guide to maximize the SEO value of this content.
Listicles: Listicles are excellent for naturally including a variety of keywords and also for being easy to navigate.
Videos: Similar to infographics, videos cannot be “crawled,” but you can pair videos with an informative blog post or an SEO-friendly headline.
This list is not exhaustive, as there are numerous other types of content. You can also combine many of the content mediums above.
6. Evaluate Progress
Your website’s analytics will tell the story of your content’s performance. Page visits, bounce rates, and attribution will all convey the potential success of your content.
You can also look deeper by asking questions like:
Are people commenting?
Are individuals being directed to a conversion?
This information will not only help you know the outcome of your content, but it will also allow you to see where to improve and to understand if you need to update or replace other material.
Monday, February 25, 2019
3 Basic Questions Answers Of SEO Search Engine Optimization
3 Basic Questions Answers Of SEO Search Engine Optimization
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz, we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
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